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Campus increasing digital signage

Digital sign in Kerckhoff Hall

More of those 47-inch LCD screens have been popping up on walls around campus recently — part of an effort to increase digital signage.

A growing number of academic departments have expressed interest in the signs, said Darren Wercinski, founder of Reach Marketing Group, the Minnesota-based company providing the screens.

“A lot of departments are saying they want to quickly get a sign up to share information with students,” Wercinski said.

Late Tuesday morning, Wercinski was overseeing the set-up for a screen in the corridor of Kerckhoff Hall. Alan Godwin, the company’s manager of development, conducted the assembly.

Each system costs about $2,500, none of which comes from student fees, said Jackie Reynolds, director of integration and compliance with the Office of Information Technology.

The screens themselves show announcements, events and a Twitter feed. Departments, either academic or administrative, can pick and choose the information to be displayed. All of the information is stored on a single server, Reynolds noted.

They are also in the process of being wired to Bruin Alert, Reynolds added.

“It will get you the right information in the right places,” she said.


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