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Throwback Thursday: Feb. 12, 1970

Daily Bruin archives
Daily Bruin archives

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On February 12, 1970, 54 students, along with UC Regent William Forbes, participated in an anti-tuition campaign. Meaning: there was no tuition in 1970.

This campaign with the tagline “Bleed for UCLA” used proceeds from the blood drive for advertisements in newspapers state-wide in order to publicize the fact that the Regents were voting on whether to introduce tuition to the University of California and to explain “the arguments against tuition,” according to a Daily Bruin Editorial in this same issue. This editorial asks if Ronald Reagan, who was the governor of California at the time, can ignore students’ arguments against tuition, but “can he also ignore (their) blood?”

Roger Barnes, a senior at the time, said he was bleeding “in sympathy with what’s going on” and Cynthia Swarthout said that although she’s “graduating, (she) originally came to the University because there was no tuition … it’s something worth saving.”

It sure would be nice to have my $30,000+ per year still in my pocket, that’s for sure. *sigh*


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Five Places to Find Your Last-Minute Valentine

Valentine’s Day is coming up, and of course, you waited until the last minute to find a date. Now, there is no problem with cuddling up with some chocolate and binge-watching rom-coms on Netflix, but wouldn’t you rather spend the most romantic day of the year with someone special?

Or, at least, someone at all?

Mojo has you covered with the five best places to meet that special someone. The best part? You don’t even have to leave campus to do it.

1. Northern Lights (or any campus coffee shop, for that matter)

The classic North Campus coffee shop is more than just a study space. According to Mental Floss, caffeine stimulates the part of the central nervous system connected to sexual arousal. Don’t like the bitter taste of coffee? Chai tea is the perfect alternative; it contains plenty of ginger, a spice linked to increasing sexual desire. Plus, the blaze of the fireplace totally sets the mood for some romantic chit-chat.

2. The gym

As you’ve probably noticed, Wooden has been recently packed with people working on their “New Year, New Me” bodies. As you wait for your turn on the StairMaster, why not strike up a convo with the person next you? Approaching a potential mate covered in post-workout sweat could actually work in your favor. LIVESTRONG says that sweat helps to spread the smell of your natural pheromones, the chemical that attracts individuals of the opposite sex to one another.

3. Street salsa at Bruin Plaza

Get your groove on in front of the Bruin Bear at the Salsa Society’s weekly street salsa events. Every Thursday at 6 p.m., the club starts off with two hours of lessons, followed by two-and-a-half hours of social dancing to show off the new moves learned that night. Just picture it: the sassy sound of the maracas, the swing of your hips to the Latin beat and the romantic glow of the moon. Plus, the sexual tension you’ll feel with your dance partner will be undeniable.

4. Outside your midterm

Who knew that professors actually had our romantic interests in mind during one of the most stressful times of the quarter? Dopamine, the chemical that floods our brains when we are in love, might increase during times of sleeplessness. When are college students most likely to suffer from constant sleeplessness? During midterms, of course! If you can muster up enough energy, try inviting that cutie from your discussion to a celebratory ice cream run this weekend.

5. Tinder

Finally, for those don’t do well with the whole “human interaction” thing, there is always Tinder. As much as people poke fun at the popular dating app, a surprisingly large number of people you know have probably made accounts. Who doesn’t love the instant satisfaction of receiving a new match? If you put in the time and effort, trust me, it is possible to find a gem in a sea of awkwardly too-close profile pictures and bios with filled with cheesy clichés. Bonus: You don’t even have to leave the comfort of your bed for this one.


Have any luck finding a last-minute date? Tell us about it in the comments or tweet us at @dbmojo!

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Food and Dining

Recipes to Change Your B-Plate Experience

Step aside, Rachael Ray. There’s a new culinary genius in town: us.

With the following recipes, you can make the most of your one swipe and maximize your options while still staying true to the healthy qualities of B-Plate. Each ingredient included is a staple in the B-Plate ingredients list, so rely on this list as a source for consistent delicious food.

1. The Grown-Up “Let’s Get Chocolate Wasted”


For the perfect pick-me-up dessert after a long day of classes that will also help with the late-night study sessions, the Affogato is the way to go. Grab one of the coffee mugs and put in a spoonful or two of dark chocolate chips, add some swirls of frozen yogurt and top all of that with some espresso shots. Ta-da! Get ready for the delicious sugar and caffeine rush.


2. Let’s Go Bananas and Get a Li’l Nutty Sandwich


Near the fruit section are different types of breads, including one that has hints of sweet and savory: the cranberry walnut bread. These slices of bread slathered with some cashew almond butter and plopped on banana slices is heavenly goodness. You can also sprinkle some almond slices or coconut shreds and top the whole thing with another piece of the cranberry walnut loaf. Add a drizzle of honey between the bananas and crunch, if you’re feeling a little fancy. YUM.


3.I’m Nutellin’ You How I Made This” Toast


Just kidding, of course. Get over to the frozen yogurt section, but skip that icy dessert today. Instead, go to the loaves of bread to the left and choose your favoritemine is cinnamon raisin) and put the slices in the toaster. Right when those toasted slices drop from the conveyor belt, put the dark chocolate chips from the topping section on it to melt. After creating a nice, healthy, Nutella-like layer, you can top it with slices of banana or apple. If you crave a little kick, add some crunchy granola from the frozen yogurt topping section.

4.Make the Wiggles Proud” Fruit Salad


For all those who know the Wiggles’ Fruit Salad song from our childhood, you know that all the ingredients listed are those that are constantly at B-Plate for all to enjoy. So just follow the lyrics and peel your bananas, toss in some grapes, chop up some apples and melons – or pears – and put them on your plate. This recipe may seem simple, but it’s still delicious, and remember: “fruit salad, YUMMY YUMMY.”

5. Bruschetta Almighty


Are you feeling a little fancy and international? Then this easy antipasto is perfect for you. Head to the bread section by the cereal and milk, where you can find some sourdough bread to toast up. Once it’s crisp and tasty, head over to the salad bar where you can layer feta cheese crumbles and some cut-up tomatoes and greens. To add the finishing touches, you can drizzle some olive oil and the spice of your choice from the many options next to the Stone Oven flatbreads or the Harvest section.

Now that you’ve been introduced to some B-Plate dining hacks, go off and use that college brain of yours to experiment with your own concoctions, and let us know the different ways we can enlighten our taste buds!

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Office Hours

PostGrad Life: Om Marwah, Geography and Cognitive Science ’12

Courtesy of Om Marwah

Like most graduating seniors during the 2011-2012 academic year, Om Marwah spoke to multiple job recruiters, shot off numerous emails in search of his next step and did a fair bit of partying. Unlike most, however, Om didn’t end up in another entry-level position after graduation. Instead, he created his own job at Walmart Labs, Walmart’s research division based out of Mountain View, California.  Using his interdisciplinary background in geography and cognitive science, then-recent graduate Om focused on using a behavioral science perspective in marketing and advertising, a relatively novel tactic in an economy where big data now reigns supreme. Three years later, he’s been featured on Forbes’ 2015 30 Under 30 list under enterprise technology and has been invited to speak all over the country about his approach to market research and using large data sets. I spoke to Om a day after he had given a talk to an Econ 103 (Introduction to Econometrics) class at UCLA, asking him about his story and how life in the real world has been so far.

On a day-to-day basis, what does your job look like at Walmart Labs?

I work with a very talented team of people that primarily focuses on innovation. I decide when I want to work and what I want to build. I have very flexible hours and am usually in the office from about 10:30 a.m. or so to 7 p.m. Sometimes, I work from home. All in all, we have very few meetings, as we’re focused on our projects.

Tell me a little bit about your time at UCLA. Did you start out majoring in geography or cognitive science?

I actually started out as a bio major and tried out a few internships in various fields like consulting, which I didn’t like. I stayed with bio until fall of my junior year and then realized it wasn’t for me. That was when I realized my passion, and switched to geography and cognitive science.

What specific experiences at UCLA, either academically or otherwise, have helped you in your career path?

I learned to take my (academic) education, reconstrue how I saw it and apply it in an innovative way. Ultimately, UCLA gave me a backbone for that sort of knowledge. I learned as much as I could, and I would audit courses I wasn’t signed up for, such as graduate psychology courses. In addition, being extremely social, throwing parties and learning how to live life to the fullest gave me an intangible skill for getting ahead in life. I lived at The Treehouse, and there was a lot of that. The ability to build a social network, make relationships with people from all walks of life and be able to truthfully understand those people and genuinely care about them is invaluable. College is the kind of environment that allows you to create those relationships. Picking up these kinds of intangible traits differentiate people from success. Anyone can get a job from Google, but if you want to rise up in the pack, you do that by being a person who not only seems like a leader, but also is someone who people enjoy spending their time with. 

In terms of specific courses that were memorable, I thought Life Sciences 2 with Jay Phelan was hilarious and made me understand the human body. Also, Geography 110 (Population and Natural Resources); everyone should understand population and natural resources because they’re the fundamental backbone of the world around us. As a freshman, it blew my mind to be able to explain and understand food scarcity and overpopulation. For me, it explained the core of what the world is really going through.

What was your job search like? Would you change anything about it, and what advice based on your experiences would you give to graduating seniors this year? 

My job search was a twist-and-turn story. I started out trying to pursue my interdisciplinary passions of cognitive science and geography. I scoped out what opportunities did exist for me. At the time, “big data” was just taking off, and I knew I had found a niche for me. I practiced, narrowing down my pitch to what I knew would be valuable. I built relationships, went to conferences (Om volunteered at a big data conference spring break of his senior year) and further discussed with, and had my ideas vetted by, CEOs and VPs.  As the school year went on, I continued to build my relationships, refining and having my approach validated by (people involved in big data). Then, I got in front of stakeholders and essentially invented my dream job. I essentially created a position for myself. There’s so much innovation happening in the world right now. Any student is capable of doing this, not just me.

What career opportunities or resources at UCLA did you use?

Well, I did go to career fairs. Career fairs are good practice for selling yourself, but your audience is made of recruiters.  If you’re trying to be interdisciplinary, and you have innovative ideas, then they’re not speaking your language. A lot of people get jobs at (career fairs), but for me, I only found them useful as practice. I had to pitch my ideas at a more senior level than recruiters.

What advice do you have for people that may be unsure coming in, or like you, had multiple interests, like initially majoring in biology or doing varied internships?

It may sound cheesy, but believe in yourself. Feeling lost is part of finding what’s important. It’s important to be confused because that’s when you know you’re on the verge of a breakthrough. I don’t know how I ended up in an upper division geography class my freshman year, but that’s how I discovered my passion. Go down the rabbit hole. Keep taking all kinds of classes, because you’ll find your passion that way. When you do find it, it’ll all click. Don’t feel bad that others know what they want to do. Read everything, focus on yourself, learn as much as you can. If you’re not doing too well in school, realize you got into UCLA and that you’re a genius. The genius may not be brought out by the environment you’re in, but try to connect to it.

Step outside of campus and learn about the real world. Use the resources at UCLA to grow that interdisciplinary. Party hard, you know. Life is about getting crazy. Study hard. I hit the unit cap and had two majors. Someone else graduates with one major in three years. Who knows more? If you can’t afford it, that’s fine, but go get that knowledge.

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