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The story behind the new ‘Walk Your Wheels’ signs on Bruin Walk

Several of these colorful signs, featuring a cheerful Joe Bruin poised to charge, are now up around Bruin Plaza, courtesy of UCLA Events and Transportation.

The new signs are meant to remind the campus community of the “dismount zone” policy, which says pedestrians have priority on Bruin Walk while all others must “walk their wheels.”

And we have got to hand it to them: These new signs are, well, pretty hard to ignore.

Standard red-and-white dismount zone signs have been up since 2009. But traffic on Bruin Walk has increased with the growing enrollment over the years, and students needed a friendly reminder, said┬áDavid Karwaski, senior associate director of UCLA Events and Transportation’s Planning, Policy and Traffic Systems unit.

The signs will stay up for the beginning of each quarter, but will be promptly removed after a few weeks, he added.

Still, even when the image of Joe Bruin isn’t there to remind you, try to remember his message. University police can fine students $202 or more if they don’t walk their wheels on Bruin Walk, Karwaski said.

Did the new signs get your attention? What’s your opinion of the design? Tweets us your thoughts @dbmojo or comment below.

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