On February 12, 1970, 54 students, along with UC Regent William Forbes, participated in an anti-tuition campaign. Meaning: there was no tuition in 1970.
This campaign with the tagline “Bleed for UCLA” used proceeds from the blood drive for advertisements in newspapers state-wide in order to publicize the fact that the Regents were voting on whether to introduce tuition to the University of California and to explain “the arguments against tuition,” according to a Daily Bruin Editorial in this same issue. This editorial asks if Ronald Reagan, who was the governor of California at the time, can ignore students’ arguments against tuition, but “can he also ignore (their) blood?”
Roger Barnes, a senior at the time, said he was bleeding “in sympathy with what’s going on” and Cynthia Swarthout said that although she’s “graduating, (she) originally came to the University because there was no tuition … it’s something worth saving.”
It sure would be nice to have my $30,000+ per year still in my pocket, that’s for sure. *sigh*