Wondering what all the buzz was about on Bruin Walk Monday? So did we.
A group of people in bee costumes swarmed Bruin Walk this afternoon to advertise a new smartphone application, Ntro, which aims to connect people with similar interests and mutual friends through GPS.
The bees are a nod to concepts of community and connectivity that the app’s makers hoped to create – a kind of social media beehive, said Rosie O’Neill, vice president of marketing for nProgress, the Los Angeles startup behind the app.
Users can limit their interactions to other students by inputting their UCLA email address, O’Neill said.
O’Neill, a UCLA alumna, solicited feedback on the app from UCLA professors and officials from the UCLA Anderson School of Management.
Have you downloaded the new app? Tweet us your thoughts @dbmojo or comment below.
Oh, and watch the video above to see how UCLA students interacted with the people in bee costumes.